Marketer and content specialist with experience across fashion, gastronomy, media and luxury hospitality. I build a consistent brand story across industries — backed by a formal education in luxury brand marketing (MSc, Les Roches).
Six years of professional content marketing experience spanning a luxury fashion house, a network of restaurants, and a nationwide radio station. One principle holds across every industry: brand communication has to be clear, consistent and recognisable.
I formalised this approach through MSc Marketing in Luxury Tourism at Les Roches, which gave a strategic framework to prior experience in fashion and gastronomy and opened the door into the luxury hospitality sector.
The result is a marketer who can work with the precision of a luxury hotel brand book and the energy of a social media campaign — whichever a project calls for.
Founded and ran an independent business from the ground up — full daily operations, client relations, and an organic Instagram strategy that built a loyal client base without paid promotion.
Gained full-scope Sales Associate experience in a luxury boutique — from client service to warehouse logistics. Directly involved in preparing brand events, including Fendi × Guerlain and Elite Model Look.
Created visual content for marketing agency clients across social media platforms — individual posts while maintaining each client brand's consistent visual identity.
Ongoing social media management for a portfolio of restaurant clients — content strategy, photo and video production, and guest communication across comments and direct messages.
QUOQ, Prague — Social Media & content
QUOQ, Prague — Social Media & content
QUOQ, Prague — Social Media & contentExternal collaboration in the media space, with a markedly higher pace and reach. I managed the full content cycle — production, scripts, planning, publishing and copy. At key events — including as lead partner of the Zrće music festival — the station was among the leading media partners. The role also included team leadership and running meetings.
One reel earned 74% more plays than the previous 5 reels combined.
My master's programme brought prior fashion and gastronomy experience into a single strategic framework: how luxury brands — hotels, resorts, destinations — build loyalty and experience across every guest touchpoint.
I currently create UGC content for this segment — authentic guest-perspective content used by luxury hotels, restaurants and destinations in their own communications, including for Bagatelle Miami, the Michelin-starred Boškinac in Novalja, Croatia, Prague's Vallmo (Michelin Guide), Nobis Hotel in Palma de Mallorca, El Olivo in Deià, Prague's Field (Michelin), and many more.
Bagatelle Miami — UGC
Boškinac (Michelin), Novalja — UGC
Boškinac (Michelin), Novalja — UGC
Vallmo, Praha (Michelin Guide) — UGC
Nobis Hotel Palma — UGC
Nobis Hotel Palma — UGC
Nobis Hotel Palma — UGC
El Olivo, Deià — UGC
El Olivo, Deià — UGC
Field, Praha (Michelin) — UGC
Field, Praha (Michelin) — UGCAs part of my studies, I attended talks and discussions led by people running marketing, retail and operations at some of the world's leading luxury brands.
Pilates has long been part of my life — first as a practitioner, now as a future instructor. I'm currently completing my Pilates Instructor certification, which connects my professional focus on luxury wellness and hospitality with a personal passion for movement and body care.
This interest in wellbeing is complemented by further certifications in personal care and presentation.